Wedding Professionals Tap into Fast Growing Indian American Market

Wedding Professionals Tap into Fast Growing Indian American Market

FOR IMMEDIATE RELEASE

Wedding Professionals Tap into Fast Growing Indian American Market

March 10, 2016 – Desh Videsh Media Group hosts the Indian Wedding 101 seminar on March 17, 2016, at the Atlanta Airport Marriott, where wedding professionals in the Atlanta region will learn more about Indian wedding traditions and trends in the United States.

Since 2010, Desh Videsh Media Group has hosted Indian Wedding 101 seminars in Florida for wedding professionals interested in entering the growing US Indian wedding market. A fast-growing segment, the Indian American community spends nearly double on weddings as their American counterparts. For the first time ever, Desh Videsh Media Group along with their public relations firm, The Arpan Group, will conduct a seminar in Atlanta, where the Indian population has grown significantly in recent years.

Held at the Atlanta Airport Marriott, the seminar will provide wedding professionals an overview of Indian wedding traditions and emerging trends as well as resources and guidelines for expanding reach to the Indian community. Rina Shah, CEO/Founder of The Arpan Group, believes the Indian Wedding 101 seminars are an opportunity for interested wedding professionals to “gain the cultural understanding needed to tailor services and customize marketing using a thoughtful, nuanced approach.”

Aaryn Willis, Senior Catering Executive with the Atlanta Airport Marriott, shares, “I welcome this opportunity to not only learn as much as I can about the growing South Asian community in our region, but also to network with other wedding vendors and showcase beautiful ballrooms and unique spaces at this hotel.” Aside from learning about cultural norms and rituals, the attendees benefit from networking with like-minded professionals.

Indian Wedding 101 Seminars are scheduled for March 17, 2016 (Atlanta) and April 7, 2016 (Tampa). To learn more about the Indian Wedding 101 Seminar hosted by The Arpan Group and Desh Videsh Media Group, http://www.myshadibridalexpo.com/wedding-101-registration or call (954) 784-8100.

About Desh Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group keeps traditions alive and instills new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.

About The Arpan Group
The Arpan Group, a boutique ad agency and public relations firm, specializes in capturing multicultural markets. From press releases and media kits to marketing materials and by-line articles, The Arpan Group customizes culturally nuanced solutions based on the client’s needs.

# # #

PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com

Facebooktwittergoogle_pluslinkedin
The Magic of South Asian Weddings Showcased at 2016 Atlanta MyShadi Bridal Expo

The Magic of South Asian Weddings Showcased at 2016 Atlanta MyShadi Bridal Expo

DVMG Expo Bags

FOR IMMEDIATE RELEASE

The Magic of South Asian Weddings Showcased at 2016 Atlanta MyShadi Bridal Expo

February 18, 2016 – Event planning vendors showcasing the latest in South Asian wedding trends will transform the ballroom of the Renaissance Atlanta Waverly Hotel on Sunday, March 20, 2016.

Walk into a MyShadi Bridal Expo, hosted by Desh Videsh Media Group (DVMG), and the magic of a South Asian celebration immediately feeds the senses. Colorful fabrics and florals, tantalizing smells, and beat-filled soundscome together recreating the ambiance of a South Asian wedding. Over 85 event vendors will participate in this year’s Atlanta MyShadi Bridal Expo giving attendees a firsthand look at the latest trends in wedding fashion, decoration, photography, among other wedding elements. With elaborately designed mandaps (ceremony altars) and elegant reception tables set up around the exhibit hall, attendees will be inspired to tackle their wedding to-do lists with unbridled enthusiasm.

Renaissance Atlanta Waverly Hotel

Image provided by Renaissance Atlanta Waverly Hotel

With a 14-story atrium, spacious ballrooms, and an attentive staff, Platinum Sponsor Renaissance Atlanta Waverly Hotel is an ideal location to host the MyShadi Bridal Expo. The premier luxury hotel’s Senior Catering Sales Manager Tammie Guthrie shares, “We are thrilled to host the Desh Videsh MyShadi Bridal Expo for the fourth year in a row. We’ve had an amazing partnership with Raj and Aruna Shah of Desh Videsh Media Group, and it’s always a pleasure to bring together South Asian wedding vendors and newly engaged couples for this wonderful event here at the Renaissance Atlanta Waverly Hotel. I personally look forward to this bridal show every year!”

This year’s Atlanta MyShadi Bridal Expo will also feature a Destination Wedding Pavilion, where travel agents, hotels, cruise lines, and destination wedding planners will be grouped together in a dedicated section of the ballroom. Destination Wedding Pavilion Sponsor Proficient Travel understands the growing interest to host weddings away from home. Gyna Herrera, Destination Wedding Specialist at Proficient Travel, shares, “Our participation in the 2015 Orlando My Shadi Expo was such a success that we decided to continue with the pavilion idea at all 2016 MyShadi Bridal Expos. We are excited to bring this new idea of celebrating weddings in a beautiful and different location, at an affordable cost while also maintaining South Asian traditions and customs.”

To learn more about the MyShadi Bridal Expo sponsored by Desh Videsh Media Group and register to attend the free bridal show, visit www.myshadibridalexpo.com or call (954) 784-8100. Contact Tammie Guthrie, Senior Director of Catering Sales at (770) 953-4500 to learn more about planning an event or wedding at the Renaissance Atlanta Waverly Hotel.

About Desh Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group aims to keep traditions alive and instill new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.

# # #

PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com

Facebooktwittergoogle_pluslinkedin
Bharat Babies’ Book Collection Ideal Resource to Learn About Indian Heritage

Bharat Babies’ Book Collection Ideal Resource to Learn About Indian Heritage

FOR IMMEDIATE RELEASE

Bharat Babies’ Books Ideal Resource to Learn About Indian Heritage

October 30, 2015 – Through bold, vibrant illustrations and vivid stories, publishing company Bharat Babies’ diverse collection of books is the ideal resource for parents and educators alike to teach young generations of Indian Americans about their heritage and traditions.

Many first and second generation Indian Americans grew up learning about their culture through stories told by grandparents and from reading Amar Chitra Kathas (Indian comic books) sent to them from abroad. These same generations are now raising their own children to be aware of their cultural heritage, a daunting task when available resources are limited. Recognizing the need for diversity in children’s literature, Bharat Babies is in an ideal position to bridge the gap.

Through stories about Diwali, Eid, Hanuman, and Ganesh, among other topics, Bharat Babies brings diversity to children’s literature with modern and developmentally age-appropriate books. The boldly illustrated stories are written to engage and educate young minds, and it is through the endearing characters that young readers learn about Indian traditions in a way that achieves a memorable impact. Bharat Babies’ Founder Sailaja N. Joshi emphasizes “… [the characters] are just like any other child. They run, laugh, play, just like their friends, but they come from a different cultural heritage. I think what is most appealing about [the characters] is that they are learning, just like their peers.”

BB + Sweet Silk

Bharat Babies’ newest story, Let’s Celebrate Diwali, explores how four faith traditions celebrate Diwali. Recurring character Harini and her classmates learn about many Diwali customs, including the exchanging of gifts and sweets, which remains a long kept tradition for many families, whether in India or the diaspora community. This holiday season, Bharat Babies teams with Sweet Silk Confections, a contemporary brand of confections that are Indian-inspired, to honor tradition through the ultimate gift set – a box of Sweet Silk sweets and a copy of Let’s Celebrate Diwali. Sweet Silk owner Shefalee Patel shares that “our companies have similar missions in teaching the next generation about our rich heritage and bringing it to light in a modern way.” Like Bharat Babies, the confections shop is driven by the desire to carry on traditions for younger generations of Indian Americans, making the two organizations ideal partners.

Let’s Celebrate Diwali, is available now to order in time for Diwali on November 11, 2015. To learn more about Bharat Babies or to order books, visit www.bharatbabies.com and follow on Facebook and Twitter. To learn more about the special Diwali Sweets and Book Gift Set, visit www.savorsweetsilk.com.

About Bharat Babies
Recognizing the need for age-appropriate and developmentally sound books about Indian heritage, Sailaja N. Joshi founded Bharat Babies in 2013. With five titles currently available, the publishing company works continually with authors and illustrators to design and produce developmentally appropriate books that tell the stories of India’s heritage and traditions for children from birth through elementary school.

About Sweet Silk Confections
Sweet Silk Confections is a contemporary brand of confections comprised of unique flavor combinations and elegant presentation inspired by traditional Indian sweets. Sweets are vegetarian, gluten-free and an all-natural blend of nuts, fruits and fine chocolates. Each sweet is hand-crafted into a petite piece of confectionary delicacy ready to excite the palate and please the eye.

# # #

PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com

Facebooktwittergoogle_pluslinkedin
Mystic India: Must See Bollywood Dance Spectacular Coming to Miramar Cultural Center

Mystic India: Must See Bollywood Dance Spectacular Coming to Miramar Cultural Center

FOR IMMEDIATE RELEASE

MYSTIC INDIA: Must See Bollywood Dance Spectacular Coming to Miramar Cultural Center

Press Release for Miramar Cultural CenterMiramar, FL, October 28, 2015 – Visually stunning Bollywood musical extravaganza, Mystic India: The World Tour, will grace the stage at the Miramar Cultural Center on Saturday, November 7, 2015, at 8pm.

The acclaimed Bollywood dance spectacular is based on the concept of ancient India’s transition into modern India. The show features renowned musicians, brilliant dancers, breathtaking aerialists and acrobats, and 750 opulent costumes. Audiences of all ages can expect an explosion of colors and energy as they travel on a celebratory journey through Rajasthan, Tamil Nadu, Maharashtra, Punjab, Uttar Pradesh, and Gujarat via a stunning visual display that fuses dance, theater, and spectacular special effects. Director Amit Shah says, ”If you have ever wanted to visit India, Mystic India is your direct flight there.”

An impeccably trained team of dancers takes the audience on a creative journey as they combine traditional Indian and modern techniques in this unique and dazzling musical. In a celebration of Bollywood film traditions, the show features well-known music by renowned Musical Director, Sanjay Leela Bhansali and the song “Nagada Sang Dhol” from the film Goliyn Ki Raas Leela Ram Leela.

Providing a stage for the vibrant musical demonstrates Miramar Cultural Center/ArtsPark’s strong commitment to dance and culture as an integral part of the Performing Arts experience. Valerie Norman Gammon, Director of Cultural Affairs for the City of Miramar shares, “We are very proud to host such an internationally acclaimed Bollywood dance spectacular as Mystic India … [it is] one of the highlight performances of the Season.”

Tickets for all concerts and shows at the Miramar Cultural Center/ArtsPark are available by calling 954.602.4500 or may be purchased online atwww.miramarculturalcenter.org or in person at the Miramar Cultural Center Box Office, 2400 Civic Center Place, Miramar, FL 33025.

Here is the link for the video:

Press Release for Miramar Cultural Center

About the Miramar Cultural Center/ArtsPark:
The Miramar Cultural Center/ArtsPark was created to celebrate creativity and diversity within the city. This landmark is a vibrant, urban destination located in the heart of the Miramar Town Center, situated adjacent to City Hall. Centrally located, the Center consists of an 800-seat theater, an art gallery, banquet facilities, a full-service kitchen, dance studio, a botanical garden, and more. Within walking distance of a main library, shops, restaurants, and fitness center, it is the perfect place to see a live performance, enjoy a day of family fun, have a meal, attend a lecture, or stroll through the galleries.

The Miramar Cultural Center/ArtsPark is a collaborative effort of many who share a fundamental commitment to the arts as essential to building a strong and vibrant community. The project is funded in part by Broward County through the Broward County Board of Commissioners with proceeds from 2000 Safe Parks & Land Preservation Bond. The Center also acknowledges the support of the State of Florida Department of State, Division of Cultural Affairs, the Florida Arts Council, and the National Endowment for the Arts. For more information, please visit www.miramarculturalcenter.org.

Available for Interview:
Valerie Norman Gammon
Miramar Cultural Center/Arts Park
954.602.4534 or vngammon@miramarculturalcenter.org

# # #

PRESS CONTACT
Dianne Williams, dlwilliams@miramarculturalcenter.org

Rina Shah, The Arpan Group, rina@thearpangroup.com

Facebooktwittergoogle_pluslinkedin
Children’s Book, Let’s Celebrate Diwali, Explores Unifying Theme of Friendship Through Culture

Children’s Book, Let’s Celebrate Diwali, Explores Unifying Theme of Friendship Through Culture

FOR IMMEDIATE RELEASE

Children’s Book, Let’s Celebrate Diwali, Explores Unifying Theme of Friendship Through Culture

October 22, 2015 – Children’s book Let’s Celebrate Diwali fosters cultural understanding of the multi-faith festival and holiday as well as acceptance of varying cultures through the friendship of the story’s endearing main characters.

Let’s Celebrate Diwali, publishing company Bharat Babies’ latest title, offers young readers an opportunity to learn about Indian culture and connect with characters that represent themselves as well as their friends and classmates. Written by Anjali Joshi and illustrated by Tim Palin, Let’s Celebrate Diwali not only serves as an informational resource about Indian heritage and traditions, but also helps children understand a cultures through the unifying theme of friendship.

Characters of Let's Celebrate Diwali

Characters of Let’s Celebrate Diwali

In the story, recurring character Harini is surprised to learn some of her friends in class also celebrate Diwali, albeit with different traditions. Author Anjali Joshi wanted to approach the explanation of Diwali from a special angle; one where friends share varied experiences and accept one another for their differences. She explains, “Exploring cultural traditions through universal themes, such as friendship, help children internalize the story’s message.” Joshi depicts different Diwali traditions, in accordance to varying faiths, in a way that is both appealing and accurate, the foundation of Bharat Babies’ mission.

A complement to the accessible storyline, the illustrations by Tim Palin are bold and vibrant, engaging children and adults alike. The characters are not drawn as idealized depictions, but rather as illustrated versions of children as they see themselves and their friends. Illustrator Tim Palin shares, “Not only are they from cultures that kids don’t normally see, these characters are bringing history and lessons that are special and unique to their heritage. It’s the ultimate Show and Tell.” With their thirst for learning and recognition of the differences that surround them, the main characters of Let’s Celebrate Diwali promote acceptance and an understanding of friendship.

Let’s Celebrate Diwali is available now to order in time for Diwali on November 11, 2015. Through this and four other titles, Bharat Babies addresses the need for diversity in children’s literature with modern and age-appropriate books about Indian culture and popular folk tales. To learn more about Bharat Babies or to order books, visit www.bharatbabies.com and follow on Facebook and Twitter.

About Bharat Babies
Recognizing the need for age-appropriate and developmentally sound books about Indian heritage, Sailaja N. Joshi founded Bharat Babies in 2013. With five titles currently available, the publishing company works continually with authors and illustrators to design and produce developmentally appropriate books that tell the stories of India’s heritage and traditions for children from birth through elementary school.

# # #

PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com

Facebooktwittergoogle_pluslinkedin

Desh Videsh Media Group Recognizes Outstanding Contributions of 15 Community Leaders

FOR IMMEDIATE RELEASE

Desh Videsh Media Group Recognizes Outstanding Contributions of 15 Community Leaders

October 14, 2015 – On Saturday, October 10, 2015, Desh Videsh Media Group honored 15 accomplished members of the South Asian and Indo-Caribbean communities in Florida at the first ever 2015 Community Leader Awards Banquet.

Over 250 South Asians and Indo-Caribbeans came together in South Florida for this memorable event, the first in the community to include members from differing faiths and nations under one roof. Hosted by Desh Videsh Media Group, the awardees included community members from India, Pakistan, Trinidad, and the United States.

Founded by Raj and Aruna Shah in 1993, Desh Videsh Media Group has been a staunch supporter of community activities and cultural enrichment from the beginning. Desh Videsh Media Group’s governing principle is to focus on the positive achievements of the South Asian and Indo-Caribbean communities living in the United States. The Community Leaders Awards Banquet was an opportunity to honor individuals who embody those same principles as well as to “recognize the many active participants in our community who help bring spiritual and cultural guidance to our youth locally and in our native countries,” said Mr. Shah.

The inaugural Community Leader Awards Banquet, held at the Sawgrass Inn & Conference Center in Plantation, Florida, began with four prayers (Hindu, Muslim, Sikh, and Catholic) chanted by South Asian and Indo-Caribbean youth. Mr. Shah, who is also the Managing Editor of Desh-Videsh magazine, welcomed the audience with a touching speech, while Fareida Rajkumar, emcee, announced each awardee and kept the program moving along smoothly. Mrs. Shah, also the publisher of Desh-Videsh magazine, congratulated each awardee and presented the individuals with an award plaque.

During the program, 15 community members in seven different categories were honored: Philanthropy; Religious; Arts and Culture; Education; Women’s Empowerment; International Social Services; and Local Community Services. “The evening brought together so many different people who give of themselves in so many different ways. I was among some very distinguished and accomplished members of our community and was truly humbled by the recognition,” shared awardee Smeeta Patel.

For more information about the 2015 Awardees, read their profiles at bit.ly/1Lu1CuC. The 2015 Awardees are:

Awardee (Category)
Shekar Reddy (Philanthropy)
Dr. Ramanuja Iyengar (Religion)
Neil Persad (Religion)
Dr. Chander Shaykher (Religion)
Bharti Chokshi (Arts and Culture)
Revathi Iyengar (Arts and Culture)
Dr. Durgesh Thaker (Arts and Culture)
Smeeta Patel (Youth Education)
Manju Kalidindi (Women Empowerment)
Michele Renee (International Social Services)
Virginia A. Vaidhyanathan (International Social Services)
Dr. Piyush C. Agrawal (Local Community services)
Shahid Barry (Local Community services)
Syed S Jafri (Local Community services)
Prèét Sahí (Local Community services)

To learn more about Desh Videsh Media Group or Desh Videsh magazine, visit www.deshvidesh.com, call (954) 784-8100, and follow on Facebook.

About Desh-Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group aims to keep traditions alive and instill new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.

# # #

PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670
or rina@thearpangroup.com

Facebooktwittergoogle_pluslinkedin