Bharat Babies Brings Diversity to Children’s Literature

Bharat Babies Brings Diversity to Children’s Literature

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Bharat Babies Brings Diversity to Children’s Literature

October 6, 2015 – Despite changing demographics in classrooms and communities across the United States, characters in children’s books remain unchanged. Publishing company Bharat Babies addresses the need for diversity in children’s literature with modern and age-appropriate books about Indian culture and popular folk tales.

When searching for books about Indian heritage for her newborn in 2013, Bharat Babies Founder Sailaja N. Joshi realized few options existed that were written to appeal to younger ages, yet alone newer generations of Indian Americans. Sharing classic stories in a way that is both universally appealing and accurate has become a cornerstone for the publishing company.

Joshi strongly believes “… we are on the brink of helping to revolutionize the way both print and media view children’s literature and education. We are not only bringing stories in that are culturally diverse, but we’re also telling the stories of a diaspora community.” Bharat Babies bridges the gap for second and third generation Indian Americans, who are looking for books about Indian culture that are not only age-appropriate, but also reflect the reality of the communities in which they live, work, and learn.

Bharat Babies Creative Director & Co-Founder Megan Boshuyzen emphasizes the need for children to see themselves reflected in the books they read. “I think we’re going to help children of different cultures see themselves in the limelight … They will no longer be thrown into the background, or feel ‘exotic’ and ‘different,’ as publishers often make them feel.”

Let’s Celebrate Diwali is Bharat Babies’ latest title, available for pre-order now in time for Diwali on November 11, 2015. Written by Anjali Joshi and illustrated by Tim Palin, Let’s Celebrate Diwali explores the Hindu holiday through the eyes of recurring character Harini and her classmates. The story provides young Indian Americans a true connection to a classroom that mirrors their own. Bharat Babies Cultural Director & Co-Founder SriVani Ganti stresses, “too many children aren’t seeing themselves represented, and feel that they aren’t good enough to be the hero, or even main character, in the story. America is a melting pot, the world is more than one color, and all stories should reflect that diversity.”

To learn more about Bharat Babies or to order books, visit www.bharatbabies.com and follow on Facebook and Twitter.

About Bharat Babies
Recognizing the need for age-appropriate and developmentally sound books about Indian heritage, Sailaja N. Joshi founded Bharat Babies in 2013. With five titles currently available, the publishing company works continually with authors and illustrators to design and produce developmentally appropriate books that tell the stories of India’s heritage and traditions for children from birth through elementary school.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com

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The Self Love Project Empowers Girls to Take Control of Their Lives

The Self Love Project Empowers Girls to Take Control of Their Lives

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The Self Love Project Empowers Girls to Take Control of Their Lives

March 19, 2015 – Building a future generation of compassionate and influential female leaders begins first with encouraging women and girls to listen to their intuition and learn to trust and nurture themselves, as they grow, navigate change, and tackle decisions.

Amanda C. Williams, who has over 10 years experience as a teacher and mentor, founded The Self Love Project (TSLP), a registered nonprofit organization, in 2014. TSLP is a direct result of her own personal and professional journey, one that has met its share of challenges and difficult situations. “All of my experiences have lead me to where I am today and to the creation of The Self Love Project. After years of self-reflection, and sometimes therapy, I realize the process of self love is like peeling back layers of an onion. The moment I think I’ve reached the center, there are more layers to peel back. Even though I’ve gone through turbulent times, I am grateful for every moment. I want to share more about what I’ve gone through so that I can help others. I’m not perfect, but I know who I am, and I love and appreciate the person I am today.”

TSLP aims to create a global community of empowered women and girls who support each other in their journey of self-love, lifestyle choices, career goals, and entrepreneurial endeavors. Through a six-chapter, self love mentoring curriculum that consists of trust-building activities and self-exploration exercises, participants are encouraged to develop their own sense of being and understand that not everyone fits into the same mold. While family and peer pressure may dictate a certain path, TSLP’s curriculum encourages participants to follow their intuition and pursue life and career goals best suited to them.

The Pilot Program will launch Fall 2015 in at least five schools. TSLP has launched a Kickstarter campaign to fund the Pilot Program and develop long-term sustainability through the sale of handmade artisan goods (pouches, scarves, and cards) produced in partnership with nonprofit cooperatives in India. 100% of the proceeds will benefit The Self Love Project in areas of curriculum development and distribution, market research, collaborations, and community outreach.

To contribute to the Kickstarter campaign and support the funding of The Self Love Project’s Fall 2015 pilot program, visit http://kck.st/1GyIAkK. To learn more about the Fall 2015 Pilot Program and the organization, visit www.theselfloveproject.net and follow on Facebook and Instagram.

About The Self Love Project
The Self Love Project aims to develop and distribute self love mentoring curriculum that empowers women and girls to listen to their intuition, and learn to trust and nurture themselves as they grow, navigate change, tackle decisions, become leaders, and initiate transformation in their communities. Founder/Executive Director, Amanda C. Williams, MBA in non-profit management, leads the overall development and implementation efforts of the organization. Williams has over 10 years of teaching, training and mentoring experience.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com

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Inaugural Colors of India Exhibit at India Fest Tampa 2014

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October 14, 2014 – Desh Videsh Media Group and The Arpan Group partner to showcase, for the first time ever, the Colors of India, an exhibit depicting the majestic landscapes and rich cultural history of India, one that is as diverse and varied as its people.

The Colors of India exhibit will provide a stimulating visual representation of the Indian heritage at India Fest Tampa 2014, an annual event that attracts over 15,000 attendees across Florida and the Southeast US.In sync with the overall theme for the festival, the1,000 square foot exhibition area will be decorated with notable photographs depicting the vast culture of India.

“About 200 such photographs will adorn the pavilion,” said Raj Shah co-owner of Desh Videsh Media Group. He adds, “India is so much more than depicted by Bollywood films. I am excited to share all aspects of India with attendees.” These photographs are collected from various sources such as the India Tourist Office and award-winning photographers.

“Through this pavilion we hope to share the diverse cultural makeup of India with festival-goers. Photographs will, of course, include well-known tourist attractions, but also images of everyday life,” said Rina Shah, CEO of The Arpan Group. The pavilion will also include large screen televisions, which will play interviews with the celebrities who have recently visited India, as well as clothing and artifacts representing the Indian culture.Known for a cultural wealth dating to prehistoric times, the exhibit will also feature the rishis, saints and leaders of India.

To learn more about donating or lending items for the Colors of India exhibit, contact Raj Shah, Desh Videsh Media Group (www.deshvidesh.com), at (954) 784-8100. India Fest Tampa 2014 will take place on November 15, 2014 at the Florida State Fair Grounds (4800 N US Highway 301, Tampa, FL 33610). Visit www.indiafestivaltampa.com for more information.

About Desh-Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group aims to keep traditions alive and instill new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.

About The Arpan Group
The Arpan Group is a boutique public relations firm that specializes in capturing untouched ethnic markets. Regardless of the industry or sector, the Arpan Group uses a highly interactive approach and customized strategies to help clients meet their marketing and public awareness goals.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670
or rina@thearpangroup.com

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South Asian Boutique Announces US Exhibition Shows

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August 5, 2014 – Haute India Jewelry will showcase the latest in elegant, timeless South Asian jewelry designs at exhibition shows across the United States, including New York and Florida.

Haute India’s jewelry is handcrafted and based on designs created by boutique founder, Vini Bindal. Already a known name in India’s contemporary jewelry market, Vini’s designs have been worn by notable Bollywood actresses, such as Malaika Arora Khan, Sharmila Tagore, Karisma Kapoor, and many more. Haute India is poised to bring those same classy, modern pieces to South Asian women in the US. Far from costume jewelry, Vini’s designs are silver plated with 22k gold and made with precious and semiprecious natural stones, lending a high-end feel to the jewelry.

Vini, the mastermind behind Haute India’s unique designs says, “My designs are classy, vibrant and ornate. Every collection I present epitomizes royalty and is my attempt to make the wearer feel special. I believe that jewelry – it doesn’t matter whether the piece is bold or delicate – its domain lies in the HEART of a woman.” Vini believes the South Asian community in the US wants more options outside the costume jewelry market, options that include investment pieces. Vini’s designs not only capture the essence of today’s modern woman, but also use, high quality, natural materials making the jewelry investment-worthy. Pieces in Haute India’s collection include necklaces, earrings, bangles, rings, bracelets, accessories, and bridal sets.

Haute India will host two exhibition shows in Long Island, New York (August 29-30 at the Four Points by Sheraton Plainview and August 31 at the Hilton New York JFK Hotel) and one in Florida (September 5-6 at the Four Points by Sheraton Jacksonville Baymeadows). The boutique will also be a participating vendor at the MyShadi Bridal Expo in Orlando on September 7. Those attending the shows will get a firsthand look at the handcrafted jewelry, which ranges from $100 – $4,000.

To learn more about Haute India’s jewelry collection and their upcoming shows in Long Island, New York, and Florida, find Haute India on Facebook, visit www.hauteindia.com, or call (832) 646-2481.

About Haute India
Haute India is an exhibition- and web-based jewelry boutique. Seductive yet classy, the jewelry collections echo the spirit of the next-generation woman. Featuring handcrafted, contemporary designs and semiprecious stones, Haute India’s jewelry appeals to modern, trendsetters looking for a polished, classy look. For further information, call (832) 646-2481, email hauteindia@aol.com, or visit online at www.hauteindia.com.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670
or rina@thearpangroup.com

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International Indian Film Academy (IIFA) Partners with Desh-Videsh Media Group

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March 21, 2014 – IIFA names Desh-Videsh Media Group, longstanding member of the South Asian community in the United States, a US Media partner for the IIFA Awards and Expo coming to Tampa, Florida in April. For over 20 years, Desh Videsh Media Group has played a strong role in engaging the South Asian community through its print magazine and community events.

Raj Shah, CEO of Desh-Videsh Media Group, is thrilled with the opportunity to be partners with the prestigious academy. “Our community is delighted that IIFA Awards will be in our own backyard this year. We look forward to the chance to engage the IIFA organization and show them just how dedicated our community is to embracing our culture here in the US.”

IIFA organizers are also hosting a three-day Expo at the Tampa Convention Center, where visitors can visit booths from a wide variety of companies such as clothing and jewelry boutiques, health and wellness organizations, and realtors. Desh-Videsh Media Group, as a US Media Partner and Gold Exhibitor, will work closely with IIFA organizers to engage visitors and work towards IIFA’s mission of bridging cultures through this endeavor.

The response by Bollywood-lovers in the US has been overwhelming and exciting. To date, over 25,000 tickets have already been sold for IIFA Awards. With a range of star-studded events, such as the main awards show, the IIFA Magic of the Movies and Technical Awards, the FICCI-IIFA Global Business Forum, an IIFA Masterclass with Vidya Balan and Kevin Spacey, among others and IIFA Stomp, a celebration by the Tampa Bay community to welcome IIFA, Tampa natives and visitors to the bayside city will have plenty of options from which to choose.

The IIFA Weekend, Expo and Awards will take place April 23-26, 2014 in Tampa, Florida. To learn more about the Expo, Awards show, and weekend events, visit http://www.iifa.com/. Tickets for IIFA Awards can be purchased through Ticketmaster. To learn more about Desh-Videsh Media Group, visit http://www.deshvidesh.com/ or call (954) 784-8100.

About Desh-Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group aims to keep traditions alive and instill new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670
or rina@thearpangroup.com

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The Westin Diplomat Resort & Spa Showcases Property at MyShadi Bridal Expo

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May 7, 2013 – Nestled along the picturesque coast between Fort Lauderdale and Miami on the Barrier Island of Hollywood, Florida, The Westin Diplomat Resort & Spa is the perfect venue for brides and grooms wishing to plan a modern, beachfront wedding.

Quickly becoming a popular destination wedding venue, nearly all of the property’s 998 guest rooms are ocean or balcony front, providing guests with unobstructed views of the Atlantic Ocean or Intracoastal Waterway in addition to superior service and luxurious amenities. With a Heavenly Spa by Westin™ opening this May, an 18-hole championship golf course managed by Troon®, and two outdoor pools among other activities, resort guests can choose from a myriad of choices to unwind and enjoy the views.

On Sunday, May 19, 2013, The Westin Diplomat Resort & Spa will host the MyShadi Bridal Expo, where event-planning vendors will showcase the latest in South Asian wedding trends. Brides, grooms, and their families will get a firsthand look at the resort’s modern ballrooms and unique function spaces, some of which provide guests with panoramic ocean views. Accustomed to hosting large events and conventions, The Westin Diplomat Resort & Spa can easily accommodate grand South Asian weddings, which often comprise of over 500 guests.

Nearly every wedding detail can be customized at The Westin Diplomat Resort & Spa, where the staff works tirelessly to meet a couple’s wedding needs, be it multiple events or unique requests, such as accommodating an elephant to be used during a wedding procession. Recognizing the importance of cuisine at South Asian weddings, the resort has also developed a list of preferred high-end caterers to accommodate dietary needs and restrictions.

To learn more about the MyShadi Bridal Expo sponsored by Desh-Videsh Media Group and register to attend the free bridal show, visit www.myshadibridalexpo.com or call (954) 784-8100. Contact Carolyn Horton, Director of Catering Sales at (954) 602-8637 to learn more about planning an event at The Westin Diplomat Resort & Spa.

About The Westin Diplomat Resort & Spa
The Westin Diplomat Resort & Spa is conveniently located on the beach between Fort Lauderdale and the international hub of Miami. With 998 rejuvenating guest rooms, The Diplomat offers an array of amenities including several cuisine options from award-winning seafood and steakhouse Hollywood Prime to 24-hour in-room dining. The Diplomat’s convention center provides over 200,000 square feet of flexible meeting and catering space including four ballrooms, a 50,000 square foot unobstructed Great Hall and 39 individual meeting rooms. For further information, contact The Westin Diplomat sales office at 954-602-8600 or visit online at www.DiplomatResort.com.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670
or rina@thearpangroup.com

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