Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Color matters! Gregory Ciotti of Help Scout explains how to incorporate color preferences into your branding and design efforts in The Psycholology of Color in Marketing and BrandingUsing color in a way to complement your efforts can lead to great results.

Communications expert Glenn Leibowitz shares the one habit that is the secret to success – continual learning! Learning is definitely a lifelong process, and Leibowitz shares ways in which to incorporate learning in everyday tasks: This Lifelong Habit Will Expand Your Mind and Boost Your Career.

In this digital age, we sometimes rely on quick emails and text messages to close deals and make decisions. Though email may be convenient, Vanessa K. Bohns, Cornell University professor, explains the benefits of a face-to-face interaction are priceless: A Face-to-Face Request Is 34 Times More Successful than an Email.

If you have writer’s block, be inspired by Jeff Goins‘ The System I Used to Write 5 Books and Over 1,000 Blog Posts. Goins offers practical tips for making the writing process run smoothly and without mental anguish.

We all struggle with completing our To-Do lists, but in this week’s ICYMI, Poornima Vijayashanker of Femgineer explains Why You Need a NOT-To-Do List. Believe it or not, a Not-To-Do list can keep you focused on all things you actually need to accomplish!

Happy Reading!