FOR IMMEDIATE RELEASE
Wedding Professionals Tap into Fast Growing Indian American Market
March 10, 2016 – Desh Videsh Media Group hosts the Indian Wedding 101 seminar on March 17, 2016, at the Atlanta Airport Marriott, where wedding professionals in the Atlanta region will learn more about Indian wedding traditions and trends in the United States.
Since 2010, Desh Videsh Media Group has hosted Indian Wedding 101 seminars in Florida for wedding professionals interested in entering the growing US Indian wedding market. A fast-growing segment, the Indian American community spends nearly double on weddings as their American counterparts. For the first time ever, Desh Videsh Media Group along with their public relations firm, The Arpan Group, will conduct a seminar in Atlanta, where the Indian population has grown significantly in recent years.
Held at the Atlanta Airport Marriott, the seminar will provide wedding professionals an overview of Indian wedding traditions and emerging trends as well as resources and guidelines for expanding reach to the Indian community. Rina Shah, CEO/Founder of The Arpan Group, believes the Indian Wedding 101 seminars are an opportunity for interested wedding professionals to “gain the cultural understanding needed to tailor services and customize marketing using a thoughtful, nuanced approach.”
Aaryn Willis, Senior Catering Executive with the Atlanta Airport Marriott, shares, “I welcome this opportunity to not only learn as much as I can about the growing South Asian community in our region, but also to network with other wedding vendors and showcase beautiful ballrooms and unique spaces at this hotel.” Aside from learning about cultural norms and rituals, the attendees benefit from networking with like-minded professionals.
Indian Wedding 101 Seminars are scheduled for March 17, 2016 (Atlanta) and April 7, 2016 (Tampa). To learn more about the Indian Wedding 101 Seminar hosted by The Arpan Group and Desh Videsh Media Group, http://www.myshadibridalexpo.com/wedding-101-registration or call (954) 784-8100.
About Desh Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group keeps traditions alive and instills new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.
About The Arpan Group
The Arpan Group, a boutique ad agency and public relations firm, specializes in capturing multicultural markets. From press releases and media kits to marketing materials and by-line articles, The Arpan Group customizes culturally nuanced solutions based on the client’s needs.
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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670 or rina@thearpangroup.com
