Weekly WordBytes: 3.24.17

Weekly WordBytes: 3.24.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

In this Google- and smartphone-era, many of us have grown lazy in remembering details. There was a time when I had so many phone numbers memorized! In his new book, Learn Better, author Ulrich Boser explores ways in which we can boost our memory and improve skills. Read his interview with Olga Khazan (The Atlantic) here:  How to Learn New Things as an Adult.

Does it feel like your to-do list controls your life? Delia Lloyd offers some practical tips for helping you gain back that control: Five Ways to Get On Top of Your To-Do List

It’s always a good idea to keep your grammar refreshed, particularly for those who write for a career: 10 “Spring Cleaning’ AP Style Tips. 

When you’re a solopreneur, it can be hard to not only keep track of goals, but also to be accountable for meeting those goals. Consultant Abby M. Herman motivates us to find ways to achieve those goals: How to Hold Yourself Accountable for Gettin’ it Done.

This week’s ICYMI covers one of my favorite topics, using storytelling to sell, inform, and do just about anything for your company. Don’t miss 5 Storytelling Techniques to Give Business Communications Liftoff

Happy Reading!

 

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Weekly WordBytes: 3.17.17

Weekly WordBytes: 3.17.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

If you don’t already follow social media guru Rebekah Radice, add her blog to your must-read list! http://rebekahradice.com/small-business-strategies-to-get-noticed-on-social-media

Public speaking can be nerve-wracking for a variety of reasons. In Women@Forbes this week, Lisa Rabasca Roepe helps readers conquer one major challenge – creating a tangible connection with your audience: 6 Ways To Connect With Your Audience During A Presentation. 

Tracking results via Google Analytics can be beneficial when trying to understand your audience, but the tool can be difficult to navigate at first. Here are a few reports to pay attention to: Google Analytics: 5 Reports You Need to Know About.

How many of us have been distracted by the lists of things successful people do? In Harvard Business Review this week, Emre Soyer and Robin M. Hogarth explain how to be mindful of our own experiences: Stop Reading Lists of Things Successful People Do.

In this week’s ICYMI, the team at The Marketing Zen Group share their tips for writing catchy headlines: 11 Hot Headline Tricks You Can Steal from the Pros.

Happy Reading!

 

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Weekly WordBytes: 3.10.17

Weekly WordBytes: 3.10.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Many small businesses engage in marketing and public relations efforts sporadically, as resources and time permit. Start with a simple strategy focusing on a few key elements. Read HubSpot‘s Beginner’s Guide to Small Business Marketing for some tips.

Having tried several note-taking apps, I still fall back on using pen and paper. Learn why note-taking helps focus the mind and get some tips on how to effectively do so Why People Who Take Notes All the Time Are More Likely To Be Successful

As we celebrate International Women’s Day this year, here is a must-view playlist of TED talks from leaders such as Madeline Albright, Sheryl Sandberg, Shonda Rimes, and more: TED Talks by Strong Women Leaders.  

Apres Group compiled a great list of must-read books to inspire us all in continuing the push for diversity in the workplace and equal rights: These Books Inspire Us to #BeBoldForChange.

Have you read Adam Grant’s book Give and Take?This week’s ICYMI link is for Grant’s TED talk explaining the concept of helping others in order to drive your own success.

Happy Reading!

 

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Weekly WordBytes: 3.3.17

Weekly WordBytes: 3.3.17

Ever feel like you’re on information overload? Working in time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

This week’s must-reads:
If you need a reason to incorporate video into your PR and marketing strategies, Roshni Hannon of Mad Bear Productions offers convincing data to so: Video: The Ultimate Sales Tool.

Pooja Krishna, co-founder of Maroon Oak, shares shares her thoughts on effectively using social media for small businesses in 9 Social Media Myths Hurting Your Business.

Navigating the world of social media can be a difficult task for small businesses. Alex York of Sprout Social recaps the latest statistics making it easier for small businesses to create an effective, relevant social media strategy: 47 Social Media Statistics to Bookmark for 2017.

Storytelling is the heart of any PR strategy. Maren Kate Donovan of Inde + Co emphasizes the importance of using the right words to convey meaning and create a connection with you clients Hotel Case Study: The Importance of Copywriting + Design.

What does it take get your message to go viral? Ximena N. Larkin, founder of C1 Revolution, shares her tips on forging the right relationships and designing effective visuals: Harry Potter, yoga and beer: A magical PR and marketing spell.

Happy Reading!

 

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What I’m Reading Now: Spring 2016

What I’m Reading Now: Spring 2016

My list of want-to-reads is always growing, and yet the number of hours in the day never increases! With so many great books out right now, I’m making it a point to carve out time to read every day.

These are the books at the top of my list right now:

Spring 2016 Reading List
Presence
By Amy Cuddy
If you haven’t seen Cuddy’s TED talk on body language, it’s a must-watch! After watching the video, I’ve become a Cuddy-follower. Her book, Presence, takes the concept of body language a bit further as she explores self-confidence and ways to harness our own power.

Originals: How Non-Conformists Move theWorld
By Adam Grant
A professor at Wharton, Grant inspires readers to follow their own path and pursue ideas in his newest book. Using real-world examples from entrepreneurs to television executives, Grant offers insight into approaching work and life with a new perspective.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By Ann Handley
Handley is a well-known name in social media and digital marketing field. Her newest book, Everybody Writes, is a great resource for all writers. Given the changes in marketing strategies over the last 10 years, we all can use some pointers on the best ways to approach audiences.

Momentum
By Shama Hyder
Hyder, an award winning entreprener, is founder and owner of Marketing Zen. In Momentum, Hyder offers tips and advice for ways to grow your business in a digital age.

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Why Everyone Needs the “Perfect Pitch”

Why Everyone Needs the “Perfect Pitch”

One Perfect PitchI recently attended a meeting where author Marie Perruchet discussed her new book, One Perfect Pitch. As an accomplished broadcast and radio journalist, Perruchet has perfected the art of conveying information in a concise yet compelling way. Based in the Bay area, she now works with firms from start-ups to corporations on perfecting their stories and pitches.

Listening to Perruchet explain her technique, I found myself nodding along and agreeing with her every word, especially when she equated pitching to having an elevated conversation. Whether you’re trying to sign a new client, convince investors, or persuade colleagues, a pitch is one of many conversations we conduct everyday – and it is the cornerstone of public relations.

Creating a compelling story is a component of public relations that is often overlooked as unnecessary – particularly by small businesses, start ups, and firms with limited budgets. Though media pitches and crisis management compose one part of a public relations strategy, your pitch to a target audience starts long before diving into any type of marketing. Perfecting your pitch is not something only entrepreneurs engage in to earn funding and garner media coverage. Rather, your pitch (your story) forms the basis for building a brand, and more importantly, a tangible connection to your target audience. When your audience knows your name and exactly what your firm offers, marketing efforts are likely to be more responsive and successful.

Share Your StoryA simple story (your pitch!) is one that succinctly explains your mission and the problem your firm/product/service addresses. So rather than dismiss a public relations strategy in favor of mainstream marketing, consider the benefit of a carefully crafted message, especially one that can be modified to relate to your audience. With social media platforms and online media outlets galore, small businesses in particular have even more opportunities to make their pitches to the right audience in the right place at the right time.

Incorporated with marketing efforts, a thoughtful public relations strategy, designed to inform the public about who you are and what you do, will ensure your firm’s advertising dollars don’t go to waste. So why wait? Perfect your pitch today.


Want to see the power of a great story in action? Check out the Significant Objects Project. It’s a fascinating experiment conducted by two writers who explored the impact of narrative on the value of trivial objects. Contributing writers crafted short descriptions for trinkets (items valued at $1.25 or less), which were then auctioned on eBay. The items sold for well over the valued price, due entirely to a simple story.

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