Arpan (v.): to give, to present, to offer in dedication.
The Arpan Group is not just another consulting firm. Every client is unique and deserves a personally tailored, well-planned strategy to help catapult them into a new realm. Using a highly interactive and integrative approach, The Arpan Group customizes services to meet the client’s needs.
What We Do
Capture the attention of the many ethnic groups that now form the foundation of our society. Expand your consumer base by using a nuanced, culturally thoughtful approach.
How we do it: Culture-specific public relations/marketing strategy, targeted distribution, educational seminars, staff training, customized marketing materials
Creating brand awareness about your services and firm is an integral step to generating a buzz and capturing the attention of your target market.
How we do it: Press releases, media kits, fact sheets, backgrounders
Our extensive relationships with media outlets ensure your message is heard by the appropriate audience. Reach your target audience through a crafted media campaign.
How we do it: Media pitches, by-line articles, radio and television ads, event and trade show marketing
Connect with clients through a thoughtful strategy that demonstrates cultural understanding as well as through uniquely designed marketing materials with cultural flair.
How we do it: Staff trainings on culture and wedding trends, customized marketing materials, development of culture-specific wedding packages, and more.
A streamlined public relations and marketing strategy helps clients achieve exceptional results, capture target audiences, and build a long-term consumer base.
How we do it: Initial review of existing strategy, development of press materials, market research, and media outreach
Our Latest Work
- Ranjana Warier Indian Classical Dancer and Choreographer
Get to Know: Ranjana Warier Indian Classical Dancer and Choreographer By Rina Shah, The Arpan Group The sound of ghunghroos ringing, feet stomping, and tabla beating have been deeply ingrained in Ranjana Warier’s daily routine since she was six years old. Born in Thirunavaya, a small village situated on the northern bank of the Bharatappuzha […]
- DJ Play That Song: Choosing an Entertainment Vendor for Your Wedding
The best part of a wedding is debatable for many, be it time spent with family, eating great food, or scoping out the latest in wedding fashion. For some, there is no question – the dancing is the best part! In South Asian weddings, music, like food, plays a big role during the events. Whether […]
- Get to Know: Rajesh Bhandari, Musician
Rajesh Bhandari first discovered the lyrical beauty of Indian classical music at a young age on a trip to Delhi, India. Bhandari and his father returned to the United States along with a harmonium and tabla beginning the young percussionist’s musical journey. Born in Queens, New York, Bhandari now resides in Miami. Soon after the […]