Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each month as we share our top must-reads in PR and marketing.

The field of public relations is changing given the new push for all things digital. MarketingProfs shares data that examines the skills needed by PR professionals to embrace the changing face of communications: The Future of Public Relations: Trends, Skills, PR vs. Marketing.

Increasing your email open rate can be as easy as refreshing your subject lines. Geoffrey Keating of Intercom shares tips on writing solid subject lines: What Everyone Ought to Know About Subject Lines.

Along the same lines, getting readers to click on your blog posts and engage in conversation can be a struggle. Glenn Leibowitz’s 5 Tips for Irresistible Headlines will help you write a clickable headline.

In the June 2017 issue of The Atlantic, Jude Stewart explains why putting our smartphones away and having some idle time can spur our imaginations and fuel creativity: Boredom is Good For You.

Congrats to all the 2017 graduates! It’s an exciting time with endless opportunities ahead, and Gretchen Rubin, author of The Happiness Project, offers advice to ensure the foundation for a happy life: My Best Advice for Graduates: 12 Tips for a Happy Life.

Happy Reading!

 

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