Who We Are

Dedicated to making you succeed.
Arpan (v.): to give, to present, to offer in dedication.

Who We Are
The Arpan Group is not just another consulting firm. Every client is unique and deserves a personally tailored, well-planned strategy to help catapult them into a new realm. Using a highly interactive and integrative approach, The Arpan Group customizes services to meet the client’s needs.

Whether your firm is expanding its consumer base or trying to capture an ethnic market, our expertise will help you succeed. Developing culture-specific and targeted messages, engaging relevant audiences, and streamlining marketing efforts are just a few of the ways in which we can help you meet your goals.

An experienced speaker and wedding consultant, Rina Shah (founder and CEO of The Arpan Group) engages with wedding professionals nationwide to keep them updated about South Asian weddings as well as the latest trends in wedding planning. Indian Wedding 101 seminars, staff trainings, and vendor networking are just some of the ways in which Rina assists vendors in building relationships within the South Asian community.

Rina has extensive experience in the public relations and nonprofit sectors. With a varied background in public relations, marketing, international development, program and grants management, and curriculum development, Rina is dedicated to helping clients achieve their goals.

Rina earned a M.B.A. in nonprofit management from The Heller School of Social Policy at Brandeis University and a B.A. in international business and French from Clemson University. She serves on the Board of Directors for The Self Love Project and is a member of the United States Women’s Chamber of Commerce.