FOR IMMEDIATE RELEASE

October 14, 2014 – Desh Videsh Media Group and The Arpan Group partner to showcase, for the first time ever, the Colors of India, an exhibit depicting the majestic landscapes and rich cultural history of India, one that is as diverse and varied as its people.

The Colors of India exhibit will provide a stimulating visual representation of the Indian heritage at India Fest Tampa 2014, an annual event that attracts over 15,000 attendees across Florida and the Southeast US.In sync with the overall theme for the festival, the1,000 square foot exhibition area will be decorated with notable photographs depicting the vast culture of India.

“About 200 such photographs will adorn the pavilion,” said Raj Shah co-owner of Desh Videsh Media Group. He adds, “India is so much more than depicted by Bollywood films. I am excited to share all aspects of India with attendees.” These photographs are collected from various sources such as the India Tourist Office and award-winning photographers.

“Through this pavilion we hope to share the diverse cultural makeup of India with festival-goers. Photographs will, of course, include well-known tourist attractions, but also images of everyday life,” said Rina Shah, CEO of The Arpan Group. The pavilion will also include large screen televisions, which will play interviews with the celebrities who have recently visited India, as well as clothing and artifacts representing the Indian culture.Known for a cultural wealth dating to prehistoric times, the exhibit will also feature the rishis, saints and leaders of India.

To learn more about donating or lending items for the Colors of India exhibit, contact Raj Shah, Desh Videsh Media Group (www.deshvidesh.com), at (954) 784-8100. India Fest Tampa 2014 will take place on November 15, 2014 at the Florida State Fair Grounds (4800 N US Highway 301, Tampa, FL 33610). Visit www.indiafestivaltampa.com for more information.

About Desh-Videsh Media Group
An active part of the South Asian community in the United States, Desh Videsh Media Group aims to keep traditions alive and instill new generations with a sense of cultural awareness. Through Desh-Videsh, a community magazine in print for over 20 years and a 75,000 readership, MyShadi Bridal Expos, and MyShadi.com, Desh Videsh Media Group focuses its attention on the positives of the community.

About The Arpan Group
The Arpan Group is a boutique public relations firm that specializes in capturing untouched ethnic markets. Regardless of the industry or sector, the Arpan Group uses a highly interactive approach and customized strategies to help clients meet their marketing and public awareness goals.

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PRESS CONTACT
The Arpan Group
Rina Shah at (703) 651-6670
or rina@thearpangroup.com

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