WordBytes: 5.26.17

WordBytes: 5.26.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each month as we share our top must-reads in PR and marketing.

The field of public relations is changing given the new push for all things digital. MarketingProfs shares data that examines the skills needed by PR professionals to embrace the changing face of communications: The Future of Public Relations: Trends, Skills, PR vs. Marketing.

Increasing your email open rate can be as easy as refreshing your subject lines. Geoffrey Keating of Intercom shares tips on writing solid subject lines: What Everyone Ought to Know About Subject Lines.

Along the same lines, getting readers to click on your blog posts and engage in conversation can be a struggle. Glenn Leibowitz’s 5 Tips for Irresistible Headlines will help you write a clickable headline.

In the June 2017 issue of The Atlantic, Jude Stewart explains why putting our smartphones away and having some idle time can spur our imaginations and fuel creativity: Boredom is Good For You.

Congrats to all the 2017 graduates! It’s an exciting time with endless opportunities ahead, and Gretchen Rubin, author of The Happiness Project, offers advice to ensure the foundation for a happy life: My Best Advice for Graduates: 12 Tips for a Happy Life.

Happy Reading!

 

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Weekly WordBytes: 4.28.17

Weekly WordBytes: 4.28.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

This week, I share some great reads, some old, some new, but all the perfect addition to any reading list.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Jay Baer
Baer takes a look at different approaches to customer service. Changing your perspective can make all the difference in how you interact with clients or customers.

The Happiness Project (Revised Edition): Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun
Gretchen Rubin
Rubin offers readers small, actionable steps to making changes in life – whether at work or in your personal life. Breaking bad habits and making good ones seem doable with Rubin’s tips.

Own It: The Power of Women at Work
Sallie Krawcheck
An inspiring read, Krawcheck draws on her experience as a woman in the finance industry to offer women practical advice on making a mark in their careers.

Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change
Michelle Gielan
Gielan, a former television broadcaster, urges readers – individuals and organizations – alike to change perspectives. An emphasis on positive communication, rather than toxicity, can make all the difference.

Happy Reading!

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Weekly WordBytes: 4.21.17

Weekly WordBytes: 4.21.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Here’s some great advice from the marketing industry’s top female executives: 20 Female Marketing Executives Share Their Best Career Advice.

Motivational speaker, Hira Ali encourages us to put away our self-doubt. You may not feel qualified or like an expert in your chosen field, but Ali counters with a suggestion to take action: How to Overcome Self Doubt and Impostor Syndrome.

If you haven’t read Poornima Vijayashanker‘s blog, take a look. She offers frank, practical advice, and that often resonates so deeply for me. This week she explores ways in which we manage tasks and time without feeling guilty: How We Hold Ourselves Back When We Think We Have To Do Everything.

This week’s ICYMI is last week’s TIME magazine cover story, a poignant look at Sheryl Sandberg’s experience with dealing with grief after the death of her husband: Sheryl Sandberg: Option B and Life After Grief.

Happy Reading!

 

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Weekly WordBytes: 4.14.17

Weekly WordBytes: 4.14.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Color matters! Gregory Ciotti of Help Scout explains how to incorporate color preferences into your branding and design efforts in The Psycholology of Color in Marketing and BrandingUsing color in a way to complement your efforts can lead to great results.

Communications expert Glenn Leibowitz shares the one habit that is the secret to success – continual learning! Learning is definitely a lifelong process, and Leibowitz shares ways in which to incorporate learning in everyday tasks: This Lifelong Habit Will Expand Your Mind and Boost Your Career.

In this digital age, we sometimes rely on quick emails and text messages to close deals and make decisions. Though email may be convenient, Vanessa K. Bohns, Cornell University professor, explains the benefits of a face-to-face interaction are priceless: A Face-to-Face Request Is 34 Times More Successful than an Email.

If you have writer’s block, be inspired by Jeff Goins‘ The System I Used to Write 5 Books and Over 1,000 Blog Posts. Goins offers practical tips for making the writing process run smoothly and without mental anguish.

We all struggle with completing our To-Do lists, but in this week’s ICYMI, Poornima Vijayashanker of Femgineer explains Why You Need a NOT-To-Do List. Believe it or not, a Not-To-Do list can keep you focused on all things you actually need to accomplish!

Happy Reading!

 

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Weekly WordBytes: 4.7.17

Weekly WordBytes: 4.7.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Watch Jill Schiefelbein, Speaker and Business Communication expert, interview’s author of Content Chemistry Andy Crestodina, who offers advice on organizing your content and presentations to better appeal to your audience: How to Know What People Are Asking: Content Marketing By Answering Questions. Don’t miss Schiefelbein’s other informative videos on her YouTube channel.

Don’t miss these key takeaways from the Social Media Marketing World (SMMW) conference last week by Lisa Marcyes of Marketo: What’s Ahead for Social Media.

There are some incredible speakers at the Women in the World Summit 2017 from April 5-7, 2017. If you missed a speaker, you can read a recap (and even catch live video coverage) here: Women in the World.

We all know the importance of the 5 W’s in writing, but here’s a great refresher on how to make it work for your content marketing: The 5 W’s (and an H) That Guide Your Content Marketing Strategy.

You just left a networking event and walked away with great ideas, several business cards, and new contacts. Now what? Jennifer Lynn Robinson of Purposeful Networking shares her suggestions: How to Master the Follow-Up and Keep Your Network Connected.

Happy Reading!

 

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Weekly WordBytes: 3.31.17

Weekly WordBytes: 3.31.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

With much of our brand reputation tied to social media, it’s important to incorporate time to engage with customers in that arena: How Any Small Business Can Manage Their Online Reputation

Don’t estimate the power of your own personal brand. Listen to this podcast with Après and Stephanie Agresta for some ideas: The After Show Podcast: Build Your Social Brand

If you could’t make it to Social Media Examiner’s Social Media Marketing World (SMMW) conference last week, not to worry – Amy Copperman from Adobe Spark compiled 21 Instagram posts to share a glimpse of key takeaways: The State of Social Media Marketing in 21 Instagram Posts.

Using time efficiently can be a challenge with constant device interruption and our attempts at multitasking. tips to truly harness and focus your energy: Assessment: How Mindful Are You?. (Assessment created by Jacqueline Carter and Rasmus Hougaard of The Potential Project as well as Rob Stembridge from Accenture Technology.)

Learn how to use LinkedIn as a marketing tool in this week’s ICYMI. Listen to The Science of Social Media’s podcast with CEO Candice Galek to learn more about using LinkedIn to build your business: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business.

Happy Reading!

 

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