What I’m Reading Now: Spring 2016

My list of want-to-reads is always growing, and yet the number of hours in the day never increases! With so many great books out right now, I’m making it a point to carve out time to read every day. These are the books at the top of my list right now: Presence By Amy...

Why Everyone Needs the “Perfect Pitch”

I recently attended a meeting where author Marie Perruchet discussed her new book, One Perfect Pitch. As an accomplished broadcast and radio journalist, Perruchet has perfected the art of conveying information in a concise yet compelling way. Based in the Bay area,...

Show Up and Show Off: Trade Show Tips

Those who frequent the trade show circuit recognize the benefits of participating far outweigh the costs. Exposing your company to a new audience or solidifying your reputation with an existing market opens up endless possibilities. Generate meaningful leads, educate...

Small Business Resources

Starting a small business is no easy task, and managing one can be stressful. Keeping track of legal and financial regulations while also building a reputation and marketing your services/products can be exhausting and frustrating. If you’re like me, you wear...

Do I Know You? Making the Case for PR

How many times have you been at a networking event or conference and come across a familiar face, but blank on their name? The internal struggle begins as you try to connect the face with something more concrete in your mind. Consumers face this dilemma everyday as...

It’s All About the Details

Today, I had the pleasure of being a presenter during a seminar on capturing the Indian wedding market. One of the fastest growing ethnic groups in the United States, South Asian Americans are increasingly gaining visibility in a wide range of sectors, from CEOs of...

Mindful Charitable Giving

  As Diwali, Thanksgiving, and the end of the year approaches, many of us are consumed with shopping for gifts, preparing holiday meals, among many other tasks. We become so entrenched into making sure everything is just so, that the actual meanings of the...

What I’m Reading Now: Fall 2015

I have ambitious goals when it comes to reading. Numerous “must read” lists pop up on my social media feeds, and I’m tempted to add so many of those noted to my list. I’ve realized I need to narrow my choices and aim to finish at least one book (or even a magazine or...

“Fake it ’till you become it”

If you’re like me, TED talk videos probably have a hypnotizing effect on you. I watch one, and before I know it, I’ve watched three more and am suddenly ready to tackle all of life’s challenges. The messages given in these talks are often powerful...

Why Diversity in Literature is Crucial

Yesterday, I sat next to my six-year-old son answering emails as he did his math homework. He was reading the problems out loud, when he came to this question: “Siddharth has 14 race cars. His friend Antonio gave him 5 more race cars. How many race cars does...