Weekly WordBytes: 3.24.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing. In this Google- and smartphone-era, many of us have...

Weekly WordBytes: 3.17.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing. If you don’t already follow social media guru...

Weekly WordBytes: 3.10.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing. Many small businesses engage in marketing and public...

Weekly WordBytes: 3.3.17

Ever feel like you’re on information overload? Working in time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing. This week’s must-reads: If you need a...

What I’m Reading Now: Spring 2016

My list of want-to-reads is always growing, and yet the number of hours in the day never increases! With so many great books out right now, I’m making it a point to carve out time to read every day. These are the books at the top of my list right now: Presence By Amy...

Why Everyone Needs the “Perfect Pitch”

I recently attended a meeting where author Marie Perruchet discussed her new book, One Perfect Pitch. As an accomplished broadcast and radio journalist, Perruchet has perfected the art of conveying information in a concise yet compelling way. Based in the Bay area,...

Show Up and Show Off: Trade Show Tips

Those who frequent the trade show circuit recognize the benefits of participating far outweigh the costs. Exposing your company to a new audience or solidifying your reputation with an existing market opens up endless possibilities. Generate meaningful leads, educate...

Small Business Resources

Starting a small business is no easy task, and managing one can be stressful. Keeping track of legal and financial regulations while also building a reputation and marketing your services/products can be exhausting and frustrating. If you’re like me, you wear...

Do I Know You? Making the Case for PR

How many times have you been at a networking event or conference and come across a familiar face, but blank on their name? The internal struggle begins as you try to connect the face with something more concrete in your mind. Consumers face this dilemma everyday as...

It’s All About the Details

Today, I had the pleasure of being a presenter during a seminar on capturing the Indian wedding market. One of the fastest growing ethnic groups in the United States, South Asian Americans are increasingly gaining visibility in a wide range of sectors, from CEOs of...