Weekly WordBytes: 4.14.17

Weekly WordBytes: 4.14.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Color matters! Gregory Ciotti of Help Scout explains how to incorporate color preferences into your branding and design efforts in The Psycholology of Color in Marketing and BrandingUsing color in a way to complement your efforts can lead to great results.

Communications expert Glenn Leibowitz shares the one habit that is the secret to success – continual learning! Learning is definitely a lifelong process, and Leibowitz shares ways in which to incorporate learning in everyday tasks: This Lifelong Habit Will Expand Your Mind and Boost Your Career.

In this digital age, we sometimes rely on quick emails and text messages to close deals and make decisions. Though email may be convenient, Vanessa K. Bohns, Cornell University professor, explains the benefits of a face-to-face interaction are priceless: A Face-to-Face Request Is 34 Times More Successful than an Email.

If you have writer’s block, be inspired by Jeff Goins‘ The System I Used to Write 5 Books and Over 1,000 Blog Posts. Goins offers practical tips for making the writing process run smoothly and without mental anguish.

We all struggle with completing our To-Do lists, but in this week’s ICYMI, Poornima Vijayashanker of Femgineer explains Why You Need a NOT-To-Do List. Believe it or not, a Not-To-Do list can keep you focused on all things you actually need to accomplish!

Happy Reading!

 

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Weekly WordBytes: 4.7.17

Weekly WordBytes: 4.7.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Watch Jill Schiefelbein, Speaker and Business Communication expert, interview’s author of Content Chemistry Andy Crestodina, who offers advice on organizing your content and presentations to better appeal to your audience: How to Know What People Are Asking: Content Marketing By Answering Questions. Don’t miss Schiefelbein’s other informative videos on her YouTube channel.

Don’t miss these key takeaways from the Social Media Marketing World (SMMW) conference last week by Lisa Marcyes of Marketo: What’s Ahead for Social Media.

There are some incredible speakers at the Women in the World Summit 2017 from April 5-7, 2017. If you missed a speaker, you can read a recap (and even catch live video coverage) here: Women in the World.

We all know the importance of the 5 W’s in writing, but here’s a great refresher on how to make it work for your content marketing: The 5 W’s (and an H) That Guide Your Content Marketing Strategy.

You just left a networking event and walked away with great ideas, several business cards, and new contacts. Now what? Jennifer Lynn Robinson of Purposeful Networking shares her suggestions: How to Master the Follow-Up and Keep Your Network Connected.

Happy Reading!

 

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Get to Know: Mona Ahuja, Children’s Book Author

Get to Know: Mona Ahuja, Children’s Book Author

As a young child, Mona Ahuja listened to her mom tell magical stories about the Moon. Through those tales, Ahuja began to understand the importance of the Moon in Indian culture and folklore, an understanding she has since passed along to her three boys. Her love for storytelling and the vibrant imaginations of children led to Ahuja pursuing a career in writing.

Born in Los Angeles, California, and raised in the Bay Area, Ahuja first began her career in, at the time, the new industry of Internet Security. While the work was exciting and new, Ahuja soon chose to pursue her passion of working with children and instead began teaching dance to little ones. Her ability to connect and engage with youth has been much more fulfilling, and the experience even inspired her to explore her creative side. In doing so, Ahuja developed some of her ideas and began writing stories as a way to not only connect with children, but also continue the tradition of storytelling and the sharing of cultural folklore.

Chanda Mama is the perfect bedtime story for families to enjoy together and represents Ahuja’s fascination with the moon, which began when she was young. She shares, “As a child, on road trips, I would spends hours staring up at the sky in wonder of the Moon and its connection and power over Earth.” From wondering whether a “Man on the Moon” truly existed to watching the moon rise, Ahuja’s love for the beauty of the moon shines through the pages of her new book. Her stories about the moon helped to soothe her young boys at bedtime, and later inspired her share these tales with other parents. In Chanda Mama, readers join a young boy as he follows the moon in the night sky. The calming illustrations and gently-told story make Chanda Mama a much-needed addition to any family’s bedtime routine.

Who inspires your writing?
My children are my greatest inspiration for writing and telling stories. Children, in general, have an amazing imagination and are extremely observant. They notice and question everything. I don’t always have the age-appropriate answer for them, so I tend to draw on my creative side and stretch the truth a bit. Some may not agree with this method, but I love to see where it takes them. Often they continue on with my initial ideas and add their own stories. It’s a wonderful way to see how their minds work.

What are your thoughts on the diversity of books currently available in schools and public libraries?
I don’t think that it is as diverse as it should be, but it is definitely more so than when I was growing up. I’m happy to see that and thankful that my kids will be exposed to our culture and heritage through these books. Picture books are an excellent way to introduce different cultures to young children. My own personal library consists of books from Thailand, Vietnam, Mexico, India, and many other countries. Stories about animals, the moon and sky gods, and fishing all captivate young audiences and reflect what is important to those cultures. Today, it’s more important than ever that our young children have that exposure and understanding starting at a young age. They need to understand that no matter where you come from, we, as humans, are all very similar in our need for connection, family, and love.


Chanda Mama
Written by Mona Ahuja
Illustrated by Sid Veloria
Published by Lekha Ink

Bask in the moonlight with this sweet tale of a boy’s affection for Chanda Mama, Mother Earth’s loving and protecting brother. Just as a brother watches over his sister and her family, Indian folklore teaches that the Moon, known colloquially as Chanda Mama, watches over the Earth and the Earth’s children. This beautiful picture book continues the Indian tradition of love for the moon. This beautifully illustrated tale is the perfect reading for bedtime.

Visit www.lekhaink.com for more information and to purchase your copy.


About the Author
Rina Shah is the CEO and founder of The Arpan Group, a boutique ad agency and public relations firm that specializes in capturing untouched ethnic markets. From press releases and media kits to marketing materials and by-line articles, The Arpan Group customizes solutions based on the client’s needs. For more information, visit www.thearpangroup.com or call (703) 651-6670.

Article appears in April 2017 issue of Desh-Videsh magazine.

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Weekly WordBytes: 3.31.17

Weekly WordBytes: 3.31.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

With much of our brand reputation tied to social media, it’s important to incorporate time to engage with customers in that arena: How Any Small Business Can Manage Their Online Reputation

Don’t estimate the power of your own personal brand. Listen to this podcast with Après and Stephanie Agresta for some ideas: The After Show Podcast: Build Your Social Brand

If you could’t make it to Social Media Examiner’s Social Media Marketing World (SMMW) conference last week, not to worry – Amy Copperman from Adobe Spark compiled 21 Instagram posts to share a glimpse of key takeaways: The State of Social Media Marketing in 21 Instagram Posts.

Using time efficiently can be a challenge with constant device interruption and our attempts at multitasking. tips to truly harness and focus your energy: Assessment: How Mindful Are You?. (Assessment created by Jacqueline Carter and Rasmus Hougaard of The Potential Project as well as Rob Stembridge from Accenture Technology.)

Learn how to use LinkedIn as a marketing tool in this week’s ICYMI. Listen to The Science of Social Media’s podcast with CEO Candice Galek to learn more about using LinkedIn to build your business: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business.

Happy Reading!

 

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Weekly WordBytes: 3.24.17

Weekly WordBytes: 3.24.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

In this Google- and smartphone-era, many of us have grown lazy in remembering details. There was a time when I had so many phone numbers memorized! In his new book, Learn Better, author Ulrich Boser explores ways in which we can boost our memory and improve skills. Read his interview with Olga Khazan (The Atlantic) here:  How to Learn New Things as an Adult.

Does it feel like your to-do list controls your life? Delia Lloyd offers some practical tips for helping you gain back that control: Five Ways to Get On Top of Your To-Do List

It’s always a good idea to keep your grammar refreshed, particularly for those who write for a career: 10 “Spring Cleaning’ AP Style Tips. 

When you’re a solopreneur, it can be hard to not only keep track of goals, but also to be accountable for meeting those goals. Consultant Abby M. Herman motivates us to find ways to achieve those goals: How to Hold Yourself Accountable for Gettin’ it Done.

This week’s ICYMI covers one of my favorite topics, using storytelling to sell, inform, and do just about anything for your company. Don’t miss 5 Storytelling Techniques to Give Business Communications Liftoff

Happy Reading!

 

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