Weekly WordBytes: 3.31.17

Weekly WordBytes: 3.31.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

With much of our brand reputation tied to social media, it’s important to incorporate time to engage with customers in that arena: How Any Small Business Can Manage Their Online Reputation

Don’t estimate the power of your own personal brand. Listen to this podcast with Après and Stephanie Agresta for some ideas: The After Show Podcast: Build Your Social Brand

If you could’t make it to Social Media Examiner’s Social Media Marketing World (SMMW) conference last week, not to worry – Amy Copperman from Adobe Spark compiled 21 Instagram posts to share a glimpse of key takeaways: The State of Social Media Marketing in 21 Instagram Posts.

Using time efficiently can be a challenge with constant device interruption and our attempts at multitasking. tips to truly harness and focus your energy: Assessment: How Mindful Are You?. (Assessment created by Jacqueline Carter and Rasmus Hougaard of The Potential Project as well as Rob Stembridge from Accenture Technology.)

Learn how to use LinkedIn as a marketing tool in this week’s ICYMI. Listen to The Science of Social Media’s podcast with CEO Candice Galek to learn more about using LinkedIn to build your business: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business.

Happy Reading!

 

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Weekly WordBytes: 3.24.17

Weekly WordBytes: 3.24.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

In this Google- and smartphone-era, many of us have grown lazy in remembering details. There was a time when I had so many phone numbers memorized! In his new book, Learn Better, author Ulrich Boser explores ways in which we can boost our memory and improve skills. Read his interview with Olga Khazan (The Atlantic) here:  How to Learn New Things as an Adult.

Does it feel like your to-do list controls your life? Delia Lloyd offers some practical tips for helping you gain back that control: Five Ways to Get On Top of Your To-Do List

It’s always a good idea to keep your grammar refreshed, particularly for those who write for a career: 10 “Spring Cleaning’ AP Style Tips. 

When you’re a solopreneur, it can be hard to not only keep track of goals, but also to be accountable for meeting those goals. Consultant Abby M. Herman motivates us to find ways to achieve those goals: How to Hold Yourself Accountable for Gettin’ it Done.

This week’s ICYMI covers one of my favorite topics, using storytelling to sell, inform, and do just about anything for your company. Don’t miss 5 Storytelling Techniques to Give Business Communications Liftoff

Happy Reading!

 

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Weekly WordBytes: 3.17.17

Weekly WordBytes: 3.17.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

If you don’t already follow social media guru Rebekah Radice, add her blog to your must-read list! http://rebekahradice.com/small-business-strategies-to-get-noticed-on-social-media

Public speaking can be nerve-wracking for a variety of reasons. In Women@Forbes this week, Lisa Rabasca Roepe helps readers conquer one major challenge – creating a tangible connection with your audience: 6 Ways To Connect With Your Audience During A Presentation. 

Tracking results via Google Analytics can be beneficial when trying to understand your audience, but the tool can be difficult to navigate at first. Here are a few reports to pay attention to: Google Analytics: 5 Reports You Need to Know About.

How many of us have been distracted by the lists of things successful people do? In Harvard Business Review this week, Emre Soyer and Robin M. Hogarth explain how to be mindful of our own experiences: Stop Reading Lists of Things Successful People Do.

In this week’s ICYMI, the team at The Marketing Zen Group share their tips for writing catchy headlines: 11 Hot Headline Tricks You Can Steal from the Pros.

Happy Reading!

 

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Weekly WordBytes: 3.10.17

Weekly WordBytes: 3.10.17

Ever feel like you’re on information overload? Finding the time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

Many small businesses engage in marketing and public relations efforts sporadically, as resources and time permit. Start with a simple strategy focusing on a few key elements. Read HubSpot‘s Beginner’s Guide to Small Business Marketing for some tips.

Having tried several note-taking apps, I still fall back on using pen and paper. Learn why note-taking helps focus the mind and get some tips on how to effectively do so Why People Who Take Notes All the Time Are More Likely To Be Successful

As we celebrate International Women’s Day this year, here is a must-view playlist of TED talks from leaders such as Madeline Albright, Sheryl Sandberg, Shonda Rimes, and more: TED Talks by Strong Women Leaders.  

Apres Group compiled a great list of must-read books to inspire us all in continuing the push for diversity in the workplace and equal rights: These Books Inspire Us to #BeBoldForChange.

Have you read Adam Grant’s book Give and Take?This week’s ICYMI link is for Grant’s TED talk explaining the concept of helping others in order to drive your own success.

Happy Reading!

 

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Weekly WordBytes: 3.3.17

Weekly WordBytes: 3.3.17

Ever feel like you’re on information overload? Working in time to keep up-to-date on industry trends and tips can be challenging. Check-in with us each week as we share our top five must-reads in PR and marketing.

This week’s must-reads:
If you need a reason to incorporate video into your PR and marketing strategies, Roshni Hannon of Mad Bear Productions offers convincing data to so: Video: The Ultimate Sales Tool.

Pooja Krishna, co-founder of Maroon Oak, shares shares her thoughts on effectively using social media for small businesses in 9 Social Media Myths Hurting Your Business.

Navigating the world of social media can be a difficult task for small businesses. Alex York of Sprout Social recaps the latest statistics making it easier for small businesses to create an effective, relevant social media strategy: 47 Social Media Statistics to Bookmark for 2017.

Storytelling is the heart of any PR strategy. Maren Kate Donovan of Inde + Co emphasizes the importance of using the right words to convey meaning and create a connection with you clients Hotel Case Study: The Importance of Copywriting + Design.

What does it take get your message to go viral? Ximena N. Larkin, founder of C1 Revolution, shares her tips on forging the right relationships and designing effective visuals: Harry Potter, yoga and beer: A magical PR and marketing spell.

Happy Reading!

 

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