Arpan (v.): to give, to present, to offer in dedication.
The Arpan Group is not just another consulting firm. Every client is unique and deserves a personally tailored, well-planned strategy to help catapult them into a new realm. Using a highly interactive and integrative approach, The Arpan Group customizes services to meet the client’s needs.
What We Do
Capture the attention of the many ethnic groups that now form the foundation of our society. Expand your consumer base by using a nuanced, culturally thoughtful approach.
How we do it: Culture-specific public relations/marketing strategy, targeted distribution, educational seminars, staff training, customized marketing materials
Creating brand awareness about your services and firm is an integral step to generating a buzz and capturing the attention of your target market.
How we do it: Press releases, media kits, fact sheets, backgrounders
Our extensive relationships with media outlets ensure your message is heard by the appropriate audience. Reach your target audience through a crafted media campaign.
How we do it: Media pitches, by-line articles, radio and television ads, event and trade show marketing
A streamlined public relations and marketing strategy helps clients achieve exceptional results, capture target audiences, and build a long-term consumer base.
How we do it: Initial review of existing strategy, development of press materials, market research, and media outreach
Capacity-building isn’t just a buzz word. So, while you focus your energy on meeting potential donors, we strengthen your capacity to deliver programs and services.
How we do it: Grant funding research, proposal writing, evaluations, program management
Our Latest Work
- Get to Know: Shilpi Chhotray, Founder of Samudra Skin & Sea
While studying the human impact of coral reef ecosystems in Cairns, Australia, during her undergraduate years at Virginia Tech University, entrepreneur and environmentalist Shilpi Chhotray discovered a newfound respect for the integral role played by the oceans in the overall well-being of our environment. An East Coast native, Shilpi earned a Master of Earth and […]
- Get to Know: Scott Haas, Psychologist and Author
Five years ago, clinical psychologist Scott Haas began interviewing Indian Americans and Indians living in the United States. Raised in both an immigrant family and a heavily immigrant community in Plainfield, New Jersey, Haas has a clear understanding of the challenges faced by individuals seeking both opportunity and the desire to assimilate in their newly […]
- Eat, Drink, and Be Merry: Choosing a Wedding Caterer
For South Asians, weddings are just as much about celebrating a couple’s nuptials as about the festive food! Chances are guests may not remember intricate details from a wedding, but they will certainly recall memorable dishes and delectable desserts. One to five or more events comprise a typical South Asian Wedding, and food plays an […]