About Us

Arpan (v.): to give, to present, to offer in dedication.

The Arpan Group is not just another consulting firm. Every client is unique and deserves a personally tailored, well-planned strategy to help catapult them into a new realm. Using a highly interactive and integrative approach, The Arpan Group customizes services to meet the client’s needs.

What We Do

Multicultural Outreach

Capture the attention of the many ethnic groups that now form the foundation of our society. Expand your consumer base by using a nuanced, culturally thoughtful approach.

How we do it: Culture-specific public relations/marketing strategy, targeted distribution, educational seminars, staff training, customized marketing materials

Public Relations

Creating brand awareness about your services and firm is an integral step to generating a buzz and capturing the attention of your target market.

How we do it: Press releases, media kits, fact sheets, backgrounders

Media Outreach

Our extensive relationships with media outlets ensure your message is heard by the appropriate audience. Reach your target audience through a crafted media campaign.

How we do it: Media pitches, by-line articles, radio and television ads, event and trade show marketing

Wedding Designs

Connect with clients through a thoughtful strategy that demonstrates cultural understanding as well as through uniquely designed marketing materials with cultural flair.

How we do it: Staff trainings on culture and wedding trends, customized marketing materials, development of culture-specific wedding packages, and more.

Campaign Management

A streamlined public relations and marketing strategy helps clients achieve exceptional results, capture target audiences, and build a long-term consumer base.

How we do it: Initial review of existing strategy, development of press materials, market research, and media outreach

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Regardless of the industry or sector, The Arpan Group is uniquely
poised to create interest and awareness about its clients.

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Our Latest Work

  • Get to Know: Mona Ahuja, Children's Book Author

    As a young child, Mona Ahuja listened to her mom tell magical stories about the Moon. Through those tales, Ahuja began to understand the importance of the Moon in Indian culture and folklore, an understanding she has since passed along to her three boys. Her love for storytelling and the vibrant imaginations of children led […]

  • Amruta HoudeGet to Know: Amruta Houde, Public Health Advocate

    Indians and Indian Americans have long been known for their success across a wide range of fields in the United States. Amruta Houde and Niraj Antani are two young Indian Americans making a mark and paving the way for others to join them in their quest to serve and positively impact their community. Learn more […]

  • Niraj AntaniGet to Know: Niraj Antani, Ohio State Representative

    Indians and Indian Americans have long been known for their success across a wide range of fields in the United States. Amruta Houde and Niraj Antani are two young Indian Americans making a mark and paving the way for others to join them in their quest to serve and positively impact their community. Learn more […]

Our Clients